In the heart of New Zealand, where rolling hills meet pristine landscapes, a remarkable journey began. It’s a story of resilience, tradition, and a commitment to nurturing the Earth. This is the story of the Campaign for Wool and Lost Horizon Handicraft, where sustainability and community empowerment intertwine.
Once upon a time in October 2008, His Royal Highness, the Prince of Wales, gazed upon the challenges faced by the wool industry. Wool, with its remarkable qualities, had been overshadowed by synthetic fibers in a world rushing towards the new. HM King Charles III, a sheep farmer and a passionate environmentalist, believed in the inherent potential of wool to not only benefit fashion, interiors, and the built environment but also to care for our precious planet.
As a precursor to his successful venture in popularizing mutton as a premium product, King Charles III gathered a diverse group of wool enthusiasts at Clarence House. From sheep experts to wool marketers, they all shared a common thread—the love for wool. Out of this harmonious meeting grew the Campaign for Wool, a global initiative uniting people from all sectors to champion the cause of wool.
The Global Campaign for Wool Executive, representing organizations such as the International Wool and Textile Organization, The British Wool Marketing Board, Australian Wool Innovation, New Zealand CFW Trust, and Cape Wools South Africa, joined hands to bring wool back into the limelight. Wool Weeks, Wool House in London, and other international campaigns reminded the world of wool’s unparalleled qualities.
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But the story doesn’t end there. In the picturesque landscapes of New Zealand, Lost Horizon Handicraft was born in 2002. Their mission was to preserve the timeless tradition of handicraft weaving and create eco-friendly felt products that reflected Nepal’s natural beauty. Their brand wasn’t just about products; it was about promoting equality in community development.
Lost Horizon Handicraft’s revolutionary idea became a source of empowerment, supporting local communities in education, healthcare, and infrastructure. In 2022, they handcrafted over 100,000 kilograms of wool, reinforcing their commitment to sustainability and their community.
Lost Horizon Handicraft is not just a company; it’s a beacon of hope. With over 600 employees, they provide opportunities and support to families, weaving a brighter future for all. Their dedication to using wool exclusively in their products is a testament to their belief in the material’s sustainability.
Together, the Campaign for Wool and Lost Horizon Handicraft weave a beautiful narrative of sustainable living, community empowerment, and the enduring charm of wool. It’s a tale that reminds us of the timeless beauty of tradition, the importance of caring for our environment, and the strength that comes from unity.
So, let’s join hands with the Campaign for Wool and Lost Horizon Handicraft in this enchanting journey. Let’s celebrate the magic of wool, the splendor of tradition, and the promise of a better future for all. Together, we’ll continue to craft a sustainable legacy for generations to come.
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